You’ve chosen your business name, you’ve picked a few colors you like, and you’re ready to look into your logo options. Invest in a designer or DIY it for a bit longer? Which one is the right choice? Well, that’s up to you. Honestly, there are pros and cons to each. (More on that later.) Today, you need to know how to DIY so we are sharing our BEST Tips and Tricks for a DIY Logo Design.
The two main considerations to be made when thinking about your logo is appearances and costs. How is it gonna look and how much is it going to cost to look like that? Well, that’s our main considerations, anyway. (#ballinonabudget) While there are times when it is necessary to spend a bit more to get a bit more, and logo design is definitely one of them, it might not always be feasible. Don’t worry, we gotcha covered. For now, we’ll give you the how-tos. Later this week we will talk designer v. diy.
Let’s talk about the purpose of branding, shall we?
Your logo is the face of your brand. Think about it. 90% of businesses prominently display their logo right at the top of their webpage. Before you ever scroll down and see their services, credentials, “about me” or pricing, you see their logo.
Your logo is on your business card, your social profiles, could be on your brand photos, and possibly on your client gifts. Having a well thought out and properly created graphic will ensure that no matter the medium you are using to display your logo (print, web, etc) it will always look it’s best. A designer can not only help think through the elements that will attract your ideal client but will also have knowledge of the programs she needs to use to bring it to life. A Canva logo just isn’t going to give off the same luster as a Photoshop or Illustrator graphic no matter how you shake it- but it has its place in the business building journey.
We all know that starting a business can be a bit costly, no? And when starting a business your goal was to make more money, not spend it, amirite? DIYing your logo can be a pretty attractive option until you get some stable cash flow. Sure, it will be the tougher road for sure, but Dad always said “it always feels better getting something you worked for” right? Pretty sure he was talking about our first car, but you get the point.
So, if you’re taking the DIY route, we’ve got your back girlfriend. Here are our best tips and tricks for DIY logo design,
- Put together a mood board. Either an actual mood board or a Pinterest mood board. Gather all your inspo in one place. What colors inspire you, patterns, textures, styles, etc.
- Choose which platform will work best for your logo? Canva, Picmonkey, Over or Photoshop. Some things to consider: is there one platform that you’re more comfortable with? What are your going to realistically use your logo on? Programs like Canva don’t allow you to “vectorize” images like Photoshop does. Enlarging a Canva logo will pixelate it but should do the trick if your keeping the image smaller.
- Start with your text. But no more than two fonts. The main header font for focus and a complimenting font for subheadings and description words. Canva has a really great template feature which has already paired together many complimentary fonts. This is a great option for beginners!
- Decide if you want text only, icons, or graphics included in the logo. If you chose an icon it can go above the text, or left or right justified with the text next to it. If you’re picking a graphic, make sure you don’t pick something with too many colors. It will make printing easier down the road.
- Once you have chosen your text, icons, graphics, finalize the colors, and element placements.
- Make a couple of complementary logo options. If you have created a vertical logo, make a horizontal one or visa-versa. Make a logo in all black if you have chosen to do yours in color.
- Create two condensed icon versions of your logo to use as submarks. This could just be the icon you have included in your full logo.
- Get feedback! Don’t forget this step, it’s super important! Find your peers in similar fields and get their feedback. Even more valuable, try to find your target market and get their feedback. Are you drawn to it? What do they like/dislike? Ect.
- Once you are satisfied, export your logo! Save a PDF version for printing of mech, and a PNG version will be used for placement on any design. PNG gives you a transparent background for ease of use. Be sure to save a small and large version of each.
So, whatcha think? Like we said, sure it can be done, (and we believe YOU can do it.) But there is something freeing about handing it over to a designer to deliver a DFY logo in a couple of weeks.
Stay tuned for our next post where we cover alllllllll the pro’s and cons of DIY v. Designer. (This would be a great HGTV show… #amiright)